Examples of insurance companies not acting in good faith include denying claims without conducting a thorough investigation, using biased medical examiners, pressuring policyholders to settle for less than their claims are worth, denying coverage based on technicalities or exclusions in the policy, and engaging in deceptive or unethical marketing practices such as misinforming policyholders about the terms and conditions of their coverage or hiding important information in the fine print.

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